Custom sorting order - DataGridView

Is it possible to sort this in a datagridview without padding the data to 3 values after the +.

The datatype is string and the datagridview column is text.

10:10+01
10:10+100
10:10+110
10:10+10

Should sort like this

 10:10+01
 10:10+10
 10:10+100
 10:10+110

Maybe changing the sortingmode to programmatic might help?

Any input would be appreciated